Wild Earth: Shark Tank Update
The Pitch
Wild Earth, a plant-based pet food company, was founded by CEO Ryan Bethencourt and his team in 2018. They appeared on Season 11 of Shark Tank in 2020, seeking an investment of $500,000 in exchange for 5% equity.
The Offer
After a passionate pitch and a tense negotiation, Wild Earth secured a deal with Shark Lori Greiner, who invested $500,000 for 5% equity.
The Update
Since appearing on Shark Tank, Wild Earth has experienced significant growth and success. Here are some key updates:
Expanded Product Line
Wild Earth has expanded its product line to include a variety of plant-based recipes for dogs and cats, including wet food, dry food, and treats. Their products are now available in over 1,000 pet stores and online retailers across the United States.
Partnership with Petco
In 2020, Wild Earth announced a partnership with Petco, one of the largest pet retailers in the world. This partnership has enabled Wild Earth to reach a wider audience and expand its distribution network.
Revenue Growth
According to reports, Wild Earth's revenue has grown significantly since appearing on Shark Tank. In 2020, the company reported revenue of $1.5 million, up from $200,000 in 2019.
Awards and Recognition
Wild Earth has received several awards and recognitions, including the 2020 Pet Business Industry Recognition Award for Best New Product and the 2020 VegNews Vegan Product of the Year Award.
Philanthropic Efforts
Wild Earth has also been involved in several philanthropic efforts, including partnering with animal rescue organizations and donating a portion of its profits to support animal welfare causes.
Conclusion
Wild Earth's appearance on Shark Tank was a game-changer for the company, providing them with the necessary funding and exposure to take their business to the next level. With their expanded product line, partnerships, and revenue growth, Wild Earth is well on its way to becoming a leading brand in the plant-based pet food industry.