Luma Drink Shark Tank: The All-Natural Energy Drink that Impressed the Sharks
The Pitch
In Season 12 of Shark Tank, entrepreneurs Steven and Ryan, founders of Luma Drink, walked into the tank seeking an investment of $500,000 in exchange for 20% equity. Their all-natural energy drink, made with superfood ingredients and no artificial flavors or preservatives, caught the attention of the Sharks.
The Product
Luma Drink is a healthy alternative to traditional energy drinks. Unlike its competitors, Luma uses natural ingredients like ginseng, guarana, and B vitamins to provide a sustained energy boost. The drink is available in three flavors: Berry, Citrus, and Mint. What sets Luma apart is its commitment to using only natural ingredients, making it a popular choice among health-conscious consumers.
The Sharks' Reactions
The Sharks were impressed by Luma's unique selling proposition and the fact that the company had already generated $1.2 million in sales in just 12 months. However, they had some concerns about the competitive energy drink market and the high cost of producing Luma's natural ingredients.
The Deal
After a lively discussion, Mark Cuban and Lori Greiner made a joint offer of $500,000 for 25% equity. Steven and Ryan accepted the deal, citing the value of having two experienced investors on board.
What Happened After the Show
Since appearing on Shark Tank, Luma Drink has experienced significant growth. The company has expanded its distribution channels, and its products are now available in major retailers like Whole Foods and Sprouts. Luma has also partnered with fitness influencers and athletes, further solidifying its reputation as a healthy energy drink option.
Conclusion
Luma Drink's appearance on Shark Tank was a resounding success. The company's commitment to using natural ingredients and its impressive sales numbers made it an attractive investment opportunity for the Sharks. With Mark Cuban and Lori Greiner on board, Luma is well-positioned to continue its growth and become a leader in the energy drink market.