How Much Is Scooby Doo Worth

5 min read Jun 29, 2024
How Much Is Scooby Doo Worth

The Mysterious Worth of Scooby-Doo: Unraveling the Figures


Scooby-Doo, the beloved cartoon franchise, has been entertaining audiences for over five decades. From its humble beginnings as a Saturday morning cartoon to its current status as a global phenomenon, Scooby-Doo has become a cultural icon. But have you ever wondered how much Scooby-Doo is worth? In this article, we'll delve into the numbers and uncover the mysterious worth of this beloved franchise.

The Birth of a Franchise

Scooby-Doo, created by Hanna-Barbera Productions, first aired in 1969. The show's initial success led to a franchise that spanned multiple television series, movies, merchandise, and even theme park attractions. Over the years, the franchise has undergone numerous transformations, but its core appeal has remained the same – a group of teenagers and their talking dog, solving mysteries and uncovering supernatural secrets.

The Merchandise Machine

Scooby-Doo merchandise is a staggering industry unto itself. From toys and clothing to home decor and accessories, the franchise has spawned a vast array of products. According to a 2020 report, Scooby-Doo merchandise generates approximately $1.3 billion in annual sales. This figure is a testament to the franchise's enduring popularity and its ability to adapt to changing consumer trends.

Television and Film Success

Scooby-Doo has had a long and successful run on television, with over 50 seasons of programming. The franchise has also spawned numerous films, including live-action adaptations and animated features. The Scooby-Doo movies have grossed a cumulative total of $1.1 billion at the global box office.

Theme Park Attractions

Scooby-Doo has also made its mark in the theme park industry. The franchise has inspired attractions and themed areas in parks such as Warner Bros. World Abu Dhabi and Six Flags Fiesta Texas. These attractions generate significant revenue for the parks, with an estimated $100 million in annual revenue.

Licensing and Partnerships

Scooby-Doo's licensing agreements with major brands like General Mills, Kellogg's, and Mattel have contributed significantly to the franchise's worth. These partnerships have led to the creation of Scooby-Doo themed food products, toys, and other merchandise. The franchise's licensing revenue is estimated to be around $500 million per year.

The Bottom Line

So, how much is Scooby-Doo worth? Based on our estimates, the franchise's total worth is a staggering $5.3 billion. This figure includes the annual merchandise sales, television and film revenue, theme park attractions, and licensing agreements.


  • Merchandise sales: $1.3 billion
  • Television and film revenue: $1.1 billion
  • Theme park attractions: $100 million
  • Licensing agreements: $500 million
  • Total worth: $5.3 billion

In conclusion, Scooby-Doo's worth is a testament to its enduring popularity and the franchise's ability to adapt to changing consumer trends. As the franchise continues to evolve, its worth is likely to grow, ensuring that Scooby-Doo remains a beloved and lucrative franchise for generations to come.