How Much Does Safiya Nygaard Make

4 min read Jun 28, 2024
How Much Does Safiya Nygaard Make

How Much Does Safiya Nygaard Make?

Safiya Nygaard is a popular American YouTube personality and beauty influencer. She initially gained fame as a beauty editor at BuzzFeed, but later left to pursue her own YouTube channel, which has garnered millions of subscribers. With her massive following and successful online presence, many people wonder: how much does Safiya Nygaard make?

Safiya Nygaard's Income Sources

Before we dive into the exact figures, let's take a look at Safiya Nygaard's various income sources:

1. YouTube Ad Revenue

As a YouTube creator with over 9 million subscribers, Safiya Nygaard earns a significant amount from YouTube's Partner Program. According to estimates, she can earn between $2,000 to $5,000 per million views on her videos. With her channel generating millions of views each month, her ad revenue is substantial.

2. Sponsorships and Collaborations

As a beauty influencer, Safiya Nygaard partners with various brands to promote their products. She has worked with popular brands like Sephora, Urban Decay, and Huda Beauty, among others. These collaborations can earn her tens of thousands of dollars per post or video.

3. Affiliate Marketing

Safiya Nygaard earns commissions by promoting products from affiliate partners through her videos and social media posts. She uses affiliate links to promote products, earning a percentage of the sales generated through her unique referral link.

4. Merchandise and Product Sales

Safiya Nygaard sells her own merchandise, including makeup brushes, skincare products, and other beauty-related items. She also earns revenue from sales of her own beauty products, such as her eyeshadow palette.

5. Appearances and Events

As a popular influencer, Safiya Nygaard is often invited to events, conferences, and meet-and-greets. She earns fees for her appearances and speaking engagements.

How Much Does Safiya Nygaard Make?

Estimating Safiya Nygaard's exact income is challenging, as it varies depending on several factors, such as her YouTube ad revenue, sponsorship deals, and merchandise sales. However, based on various reports and estimates, here are some rough figures:

  • Annual Income: $1.5 million to $3 million
  • Monthly Income: $125,000 to $250,000
  • Per Video Income: $5,000 to $20,000 (depending on the video's views and engagement)

Keep in mind that these figures are estimates and may not reflect Safiya Nygaard's actual income. However, they give an idea of her earning potential as a successful YouTube personality and beauty influencer.


Safiya Nygaard's income is substantial, thanks to her diverse revenue streams. Her successful YouTube channel, sponsorships, affiliate marketing, merchandise sales, and appearances contribute to her lucrative income. While the exact figures may vary, it's clear that Safiya Nygaard has built a lucrative career as a beauty influencer and YouTube personality.