How Much Did The Wiggles Make

5 min read Jun 28, 2024
How Much Did The Wiggles Make

How Much Did The Wiggles Make?

The Wiggles, a beloved children's entertainment group from Australia, have been delighting kids and parents alike with their catchy songs, colorful costumes, and energetic performances since 1991. But have you ever wondered how much money they've made over the years?

Early Years and Success

The Wiggles were founded by Anthony Field, Murray Cook, Greg Page, and Jeff Fatt. The group's initial success was modest, with their first album, "The Wiggles," released in 1991, selling around 10,000 copies. However, their popularity grew rapidly as they began touring and performing at children's events and festivals.

TV Shows and Merchandise

The Wiggles' big break came in 1998 when they launched their own television show, "The Wiggles," which aired on Australian TV and later internationally. The show's success led to the creation of numerous spin-offs, including "Wiggle and Learn" and "The Wiggles' Big Show."

In addition to their TV shows, The Wiggles have generated significant revenue from merchandise sales, including CDs, DVDs, toys, and clothing. Their merchandise has become a staple in many children's bedrooms and playrooms around the world.

Concert Tours and Live Shows

The Wiggles have been touring consistently since the late 1990s, performing at arenas, stadiums, and outdoor events. Their live shows are known for their high-energy performances, colorful costumes, and audience participation. The group has performed at numerous sold-out concerts and has collaborated with other popular children's entertainers.

Estimated Earnings

According to various sources, The Wiggles have earned an estimated:

  • $100 million in annual revenue from TV shows, merchandise, and concert tours (peak years)
  • $500 million in total earnings since their inception (1991-2020)
  • $1.5 billion in estimated lifetime earnings (including future revenue streams)

Awards and Recognition

The Wiggles have received numerous awards and accolades, including:

  • APRA Awards for Best Children's Album ( multiple wins)
  • ARIA Awards for Best Children's Album (multiple wins)
  • Logie Awards for Most Outstanding Children's Program (multiple wins)
  • Honorary Doctorates from the University of New South Wales and Macquarie University

Philanthropy and Legacy

The Wiggles have been involved in various charitable initiatives, including supporting organizations that help children with disabilities, illness, and disadvantage. They have also been recognized for their contributions to the arts and entertainment industry.

The Wiggles' legacy extends beyond their financial success. They have inspired a generation of children to engage in music, dance, and creative play, leaving a lasting impact on the lives of millions of kids around the world.


The Wiggles' remarkable success is a testament to their hard work, creativity, and dedication to entertaining and educating children. With estimated earnings of over $1.5 billion, they have become one of the most successful children's entertainment groups of all time.